Abstra
    Financial automation for retail & e-commerce

    From checkout to close, with no spreadsheet in between.

    Abstra automates multi-method refunds, acquirer settlement, tax invoice issuance and omnichannel reconciliation, plugged into your ERP, Zendesk, gateways and marketplaces.

    Proof in retail and e-commerce

    Tax, receivables, and treasury under control.

    Westwing

    RETAIL AND E-COMMERCE · TAX OPERATIONS

    NF-e issued and controlled end to end

    Emails, spreadsheets, PDFs, and XMLs processed automatically for issuance, returns, cancellations, and tracking of tax invoices with SEFAZ.

    Wine

    RETAIL AND E-COMMERCE · RECEIVABLES AND TREASURY

    Payments from multiple acquirers reconciled automatically

    Events and settlements from acquirers and digital wallets centralized to reconcile receivables, identify discrepancies, and support financial close.

    Product in layers

    First we connect the sources.Then we automate the checks.

    Abstra organizes orders, acquirer, tickets, invoices, freight, and ERP in three layers: data gathered, rules executed, and exceptions visible for the team to decide.

    intake

    Data layer

    We gather checkout, gateway webhooks, settlement reports, Zendesk, SEFAZ, freight invoices, and ERP entries before reconciliation starts.

    Platforms, marketplaces, and ERP
    Acquirers, banks, and gateways
    Tickets, PDFs, spreadsheets, and SEFAZ

    For owned e-commerce, marketplace, and omnichannel

    Owned e-commerce

    • Multi-method refunds from tickets (PIX, TED, card, coupon)
    • Acquirer settlement with MDR and chargebacks
    • NF-e/NFC-e issuance at scale from checkout → fulfillment

    Marketplace / seller

    • Reconciliation of payouts, commissions, and promotions
    • External-channel orders synced with ERP
    • Freight audit and after-sales (reshipment/exchange)

    Omnichannel store + online

    • Order → NFC-e → fulfillment with multi-warehouse inventory
    • Omnichannel reconciliation with no spreadsheet in between
    • Finance autonomy with ERP governance

    Real examples

    What we have already automated in the sector

    Real patterns of refunds, settlement, marketplace, and omnichannel.

    Refunds and proofs

    Zendesk → Itaú (PIX/TED) + Rede (card) → proof to the customer. Automatic refunds up to R$999 when the customer requests on the site. Financeiro, Comprovante Total, and Comprovante Depósito mailboxes in the same flow.

    Card settlement

    Cielo/Age vs internal systems with real-time webhook + API enrichment, raw/normalized tables by merchant, and documented manual rules turned into automation, without 100MB+ spreadsheets.

    SAP reconciliation and supplier registration

    SAP vs F022 spreadsheet reconciliation; a finance team with dozens of databases linked to hundreds of spreadsheets; supplier registration with complex validations. Clear process modeling before automating. Finance autonomy, with technical support only where SAP integration requires it.

    Tax invoice (NF-e) automation

    An AI classifies the tax inbox (sale/return/refusal/transfer) and issues the invoice with the tax authority.

    Multi-carrier freight audit

    Data-warehouse matching that finds improper charges before close.

    Order-to-fulfillment omnichannel

    Order → NFC-e → fulfillment (retail ERP + store + marketplaces), with multi-warehouse inventory and auditable write-back.

    orders, refunds, and settlement in the same flow

    From the operations floor

    If your retail operation looks like this, we fix it.

    Real voices from people who live refunds, settlement, and spreadsheets every day.

    My support team processes refunds by hand, and every payment method has a different flow.

    Acquirer settlement only closes after matching the report against a 100MB spreadsheet.

    I have dozens of databases linked to hundreds of spreadsheets. The rule is still in the head of the person who does it.

    Finance wants autonomy, but any SAP integration turns into a technical queue.

    I get invoices from several carriers and have no way to check whether the charge is correct.

    When the authorization rate drops, I only find out at closing. The sale is already gone.

    Finance routines

    Checkout, acquirer, refunds, and tax change fast. Finance has to keep up.

    When each step lives in a different source, reconciling retail becomes hunting exceptions by hand.

    Multi-method refunds by hand

    PIX, TED, card, and coupon require different flows, and proof still has to get back to the customer.

    Acquirer settlement does not match

    Cielo/Age, Rede, or Adyen reports versus the internal system: MDR, installments, and chargebacks in a spreadsheet.

    Marketplace payouts with no trail

    Seller, commission, freight, and promotion arrive in different formats, and matching turns into rework.

    Invoice issuance at scale blocking fulfillment

    Sales, returns, refusals, and transfers need to issue, cancel, and look up with SEFAZ without a manual queue.

    Multi-carrier freight with no audit

    Invoices from several carriers with no automatic check. The improper charge only shows up after payment.

    Giant spreadsheets as the source of truth

    100MB+ files, dozens of databases, and rules in the specialist's head before close.

    Tickets and mailboxes scattered

    Zendesk, Financeiro, Comprovante Total, Comprovante Depósito: status disappears across teams.

    ERP and finance autonomy in tension

    Finance wants autonomy, but SAP/NetSuite integration still waits on a technical queue for every change.

    from the spreadsheet to prioritized exceptions

    Less time hunting the error. More time deciding what to do with it.

    Choose a routine

    Before

    Process refunds ticket by ticket in Zendesk

    After

    Multi-method flow with automatic proof

    The ticket becomes an action in Itaú (PIX/TED) or Rede (card), and proof goes back to the customer without copy-paste.

    Control to automate without losing governance

    AI for tickets and documents

    Reading Zendesk, PDFs, proofs, and invoices when the data is not structured.

    Configurable finance rules

    MDR, N:N matching, refund approval limits, and policies adjusted to the operation.

    Human review where it matters

    Sensitive discrepancies arrive with context for approval or adjustment.

    Traceability of close

    Logs, evidence, and status to know what was validated and by whom.

    Connectors

    We connect what already runs your operation

    VTEX, Shopify, acquirers, Zendesk, ERPs, banks, marketplaces, and BI. A few examples below.

    150+ connectors and custom integrations
    VTEX logo

    VTEX

    E-commerce

    Shopify logo

    Shopify

    E-commerce

    Mercado Livre logo

    Mercado Livre

    Marketplace

    Bling logo

    Bling

    ERP

    Omie logo

    Omie

    ERP

    NetSuite logo

    NetSuite

    ERP

    SAP logo

    SAP

    ERP

    Totvs logo

    Totvs

    ERP

    Adyen logo

    Adyen

    Payments

    Pagar.me logo

    Pagar.me

    Payments

    Rede logo

    Rede

    Payments

    Stripe logo

    Stripe

    Payments

    VTEX logo

    VTEX

    E-commerce

    Shopify logo

    Shopify

    E-commerce

    Mercado Livre logo

    Mercado Livre

    Marketplace

    Bling logo

    Bling

    ERP

    Omie logo

    Omie

    ERP

    NetSuite logo

    NetSuite

    ERP

    SAP logo

    SAP

    ERP

    Totvs logo

    Totvs

    ERP

    Adyen logo

    Adyen

    Payments

    Pagar.me logo

    Pagar.me

    Payments

    Rede logo

    Rede

    Payments

    Stripe logo

    Stripe

    Payments

    Cielo logo

    Cielo

    Payments

    Zendesk logo

    Zendesk

    Support

    Itaú logo

    Itaú

    Banks

    Banco do Brasil logo

    Banco do Brasil

    Banks

    Bradesco logo

    Bradesco

    Banks

    Santander logo

    Santander

    Banks

    BTG logo

    BTG

    Banks

    PayPal logo

    PayPal

    Payments

    Google Sheets logo

    Google Sheets

    Spreadsheets

    Gmail logo

    Gmail

    Email

    Slack logo

    Slack

    Alerts

    WhatsApp logo

    WhatsApp

    Alerts

    Cielo logo

    Cielo

    Payments

    Zendesk logo

    Zendesk

    Support

    Itaú logo

    Itaú

    Banks

    Banco do Brasil logo

    Banco do Brasil

    Banks

    Bradesco logo

    Bradesco

    Banks

    Santander logo

    Santander

    Banks

    BTG logo

    BTG

    Banks

    PayPal logo

    PayPal

    Payments

    Google Sheets logo

    Google Sheets

    Spreadsheets

    Gmail logo

    Gmail

    Email

    Slack logo

    Slack

    Alerts

    WhatsApp logo

    WhatsApp

    Alerts

    Microsoft Teams logo

    Microsoft Teams

    Alerts

    Salesforce logo

    Salesforce

    CRM

    HubSpot logo

    HubSpot

    CRM

    Snowflake logo

    Snowflake

    Data

    BigQuery logo

    BigQuery

    Data

    PostgreSQL logo

    PostgreSQL

    Data

    Pipefy logo

    Pipefy

    Operations

    Jira logo

    Jira

    Operations

    Conta Azul logo

    Conta Azul

    ERP

    Google Drive logo

    Google Drive

    Files

    Banco Inter logo

    Banco Inter

    Banks

    Sicredi logo

    Sicredi

    Banks

    Microsoft Teams logo

    Microsoft Teams

    Alerts

    Salesforce logo

    Salesforce

    CRM

    HubSpot logo

    HubSpot

    CRM

    Snowflake logo

    Snowflake

    Data

    BigQuery logo

    BigQuery

    Data

    PostgreSQL logo

    PostgreSQL

    Data

    Pipefy logo

    Pipefy

    Operations

    Jira logo

    Jira

    Operations

    Conta Azul logo

    Conta Azul

    ERP

    Google Drive logo

    Google Drive

    Files

    Banco Inter logo

    Banco Inter

    Banks

    Sicredi logo

    Sicredi

    Banks

    Want to know which manual routines are worth automating first?

    In a short conversation, we map refunds, settlement, tax, and reconciliations: sources, systems, and ROI opportunities.

    I want to map my automations

    Frequently asked questions about retail and e-commerce finance automation

    Do you replace my ERP or e-commerce platform?+

    No. Abstra does not replace ERP, VTEX, Shopify, Bling, SAP, or gateways. It acts as an automation layer between those systems to reconcile, run refunds/tax, and keep a trail of what was validated.

    What if the system has no API?+

    Many routines start from reports, spreadsheets, email, portals, or exports. We use connectors, light RPA, and document AI when needed. We prioritize API and webhook when they exist for stability and auditability.

    Can finance operate without depending on IT all the time?+

    Yes, that is the point. Analysts configure rules, review exceptions, and follow status. Sensitive integrations (SAP, for example) get technical support during modeling, but day-to-day reconciliation stays with finance.

    How do you measure automation ROI in retail?+

    We look at refund/reconciliation hours, discrepancy volume, invoice issuance time, recovered freight charges, and the order-to-cash cycle. The first project is usually the routine with the highest volume and the clearest rule.

    How do MDR reconciliation and N:N matching work?+

    We match sales, settlements, refunds, and chargebacks with matching rules that accept N:N relationships (several sales ↔ one batch, splits, installments). We validate MDR and fees and leave only discrepancies for human review.

    Can you automate multi-method refunds (PIX, TED, card)?+

    Yes. The typical flow reads the ticket (e.g. Zendesk), identifies the method, executes on the right bank/acquirer, and returns proof to the customer. Thresholds (e.g. automatic up to an amount) and exceptions go to approval.

    Does tax issuance talk to SEFAZ?+

    Yes. We classify the type (sale, return, refusal, transfer), issue/look up/cancel NF-e or NFC-e, and keep a protocol log. Tax exceptions go to a human queue with context.

    Are marketplace and seller reconciliation in scope?+

    Yes. Orders, commissions, promotions, freight, and payouts from external channels can be reconciled with the ERP and the omnichannel finance view, with prioritized exceptions.

    How does freight audit work?+

    We match the carrier invoice to the order, weight/dimensions, and contracted rate table. Improper charges become exceptions for dispute, before close, not after payment.

    Where should a retail/e-commerce operation start?+

    Start with the routine that has the highest volume and the clearest rule: multi-method refunds, acquirer settlement, or tax issuance. The first step is to map sources, exceptions, and impact on close. Model the process before automating.

    Bring us your sales / refund reconciliation. We'll automate it with you.

    Retail is multi-channel, multi-method, and multi-system: reconciling acquirer, marketplace, and refunds takes real integration, deterministic rules, and an auditable write-back. It doesn't come out of a chat.

    Talk to an expert