How NOVVO enabled same-day delivery and reduced the lead time displayed on the website from +3 to +1 day by automating orders and invoices with Abstra

“Sometimes an order would go through and we couldn't deliver it the same day. That created a lot of frustration for the customer.”

At NOVVO, each order arriving from e-commerce landed in the Bling ERP and needed to be manually checked, transformed into an invoice, and only then released to the distribution center. This process consumed about one hour per day of the team's time and, worse, jeopardized the promise of fast delivery, including express carriers, which depend on rigid cut-off times to enable same-day deliveries.

In the supplements and wellness market, where consumption often happens immediately, shortening delivery times ceased to be an operational detail and became a strategic priority.

TL;DR

• Company: NOVVO (supplements and wellness brand, ~12 people)
• Team: Christian (Customer Success/Operations), Tágamo (Data & Analytics), Felipe (Founder) (no dedicated engineering team)
• Challenge: Manual processing of orders and invoices in Bling consumed ~1h/day and prevented consistency in same-day deliveries
• Automation: Complete order and invoice flow built in Abstra, integrated with Shopify, Bling, and email for exception alerts
• Results:
  • Reduction of the extra lead time displayed on the website from +3 to +1 day
  • Same-day deliveries enabled reliably
  • ~1h/day of operational time saved
  • Greater team focus on growth: marketplace channel more than tripled
• Tools used: Shopify, Bling ERP, Abstra, WhatsApp Flow (Shopify), PagBrasil (sample flow)

Meet NOVVO: the brand that needed to deliver at the consumer's pace

NOVVO is a supplements and wellness brand with a curious product: a pre-drink designed to prevent hangovers. This means that consumption tends to have a certain sense of urgency (no one plans weeks in advance to drink with friends). The customer discovers, buys, and wants to receive it quickly.

With a lean operation of about 12 people, the company sells both in B2C (via its own e-commerce on Shopify and marketplaces) and in B2B (resale to pharmacies and specialized stores). And precisely because it operates in multiple channels, keeping the order flow running without bottlenecks has become a central challenge.

The team responsible for this transformation was small but diverse: Christian, from Customer Success and Operations; Tágamo, from Data & Analytics; and Felipe, founder. Without a dedicated engineering team, they needed to find a way to automate critical processes on their own.

The turning point: when deadlines started to hinder growth

In NOVVO's routine, manual order processing seemed manageable at first. There were few orders per day, and the team was able to handle checks, invoice issuances, and updates in Bling without major hiccups.

But as sales volume grew, the time spent in this flow (about one hour per day) began to weigh heavily. More than that: the delay directly impacted the customer experience.

Orders that needed to be processed before the cut-off time of express carriers, to enable same-day deliveries, often fell behind.

“Sometimes an order would go through and we couldn't deliver it the same day. That created a lot of frustration for the customer.” — Christian Giordano

In addition, the website displayed an inflated delivery time: the company added three extra days to the time promised by the carriers, just to ensure that it would have time to process everything manually. This safety "cushion" was becoming a direct obstacle to conversion and growth.

Before automation: a manual process that consumed hours and created risks

Each order arriving through NOVVO's e-commerce followed the same path: it entered Shopify, was registered in Bling as a sales order, and from there, the team needed to advance step by step manually.

The flow included:

• Checking the order information.
• Marking the status as completed in Bling.
• Generating the invoice.
• Reviewing financial data and selecting the correct deposit or stock.
• Sending everything to the distribution center to process the shipment.

This seemingly simple process consumed an average of one hour per day of the team's time. Worse: with 40 to 50 invoices issued daily, any human error (a wrong click, a poorly filled field) could halt the entire operation.

As Tágamo recalled, everything was done manually. And when the volume of orders skyrocketed after the system's implementation, it became clear that the old model would not scale. If it continued like this, delays would be inevitable and the promise of fast delivery, unsustainable.

How NOVVO transformed orders and invoices into an automated flow

The trigger is simple: a new order enters Shopify. From there, everything that previously stopped in Bling waiting for manual intervention began to flow automatically with Abstra.

With automation, the process works like this:

• The order arrives in Bling already as a registered sale.
• Abstra advances the steps, generates the invoice, validates the fields, and ensures that the correct stock is selected.
• Then, the order is released to the distribution center, ready for shipment.

And when something deviates from the standard (such as invoices with address complements exceeding the character limit), the flow does not stop. Abstra sends email alerts to the team, which quickly corrects only the exceptional cases.

Without a dedicated engineering team, NOVVO relied on Abstra's AI to structure logics, review code, and test scenarios. In just two months, the team went from prototype to 100% production model, building internally a flow that previously seemed exclusive to technical areas.

The result: less waiting time, more focus on growth

Automation brought immediate and measurable gains for NOVVO:

• Reduced delivery time: the extra lead time displayed on the website dropped from +3 days to just +1, aligning the promise with the real pace of the operation.
• Reliable same-day deliveries: orders that previously risked missing the cut-off of express carriers now enter the automatic flow in time to leave on the same day.
• ~1 hour per day saved: the team stopped spending time on repetitive tasks of checking and issuing invoices.
• Elimination of manual errors: automation removed the risk of typos or incorrect clicks that could previously halt orders.

More important than the numbers was the effect on the team. With automated processing, Christian and Luca stopped working on operational tasks and began to dedicate themselves to growth projects. As a result, the marketplace channel more than tripled in revenue, driven by the team's total focus.

“Today, we have more than tripled the result of the marketplace because we can focus 100% on it. Without automation, it would be impossible.” — Christian Giordano

When efficiency opens space for new projects

With the main flow of orders and invoices running automatically, NOVVO did not stop there. The team began to see automation as leverage to open fronts that were previously unfeasible.

A clear example is the free samples program for potential customers who abandon their carts. Abstra checks who these users are, creates a payment link via PagBrasil, automatically sends the offer and, if there is confirmation, generates the order and invoice for the distribution center. The only cost to the customer is the fixed shipping fee of R$15.

This initiative reduced CAC (customer acquisition cost) and transformed a bottleneck into a growth opportunity. In addition, new internal flows began to emerge, such as recurring product shipments to employees in other states, integrated with Google Sheets and Bling, also with Abstra.

What was previously just a "time saving" in the operational area became a working model: use automation to free up space and accelerate business experiments.

Automation without an engineering team: how NOVVO made it happen

One of the most striking points of NOVVO's story is that all this was done without dedicated developers. The trio (Christian, Tágamo and Felipe) led the project directly from the areas of operations, data and founders.

In the beginning, there was insecurity. As Tágamo said, he had only notions of logic and relied heavily on Abstra's AI to structure flows, review code, and run tests. This combination of natural language, drag-and-drop logic, and Python support allowed the team to transform ideas into functional prototypes in a few weeks.

In addition, the close support of the Abstra team (Bruno, Sofia and others) helped to accelerate more complex connections, such as integrations with Shopify, Bling and PagBrasil. The result was a short learning curve and a sense of autonomy: the finance and operations team began to see themselves also as solution builders.

The project took about two months to go from the initial design to a model running in production. And today, the flows never stop evolving: whenever the company changes processes, Abstra is adjusted and updated to keep up.

Automation as NOVVO's growth engine

Looking back, NOVVO didn't just automate a process. It changed the way it works. What started with the pain of wasting time on manual checks turned into an operating model where efficiency and growth go hand in hand.

Today, the company delivers faster, reduces customer frustrations, and opens space for initiatives that directly impact revenue, such as the samples program and the expansion of marketplaces. All this with a lean team, without depending on extra hires or an engineering team.

What NOVVO proved is simple: when the business areas themselves have autonomy to build automation, the company stops putting out fires and starts designing the future.

“If you have a lean team and need more time, you can be sure that there will be some process that can be automated with Abstra.” — Christian Giordano